Friendzone.Studio presents
“La Puente”
December 2019
As creatives we are inspired by art with social impact.
That’s why we created Friendzone.Studio Presents, an initiative promoting independent creative projects in Berlin.

At our first event, we presented the photography book
“La Puente” which portrays women working in the biggest brothel in southern Ecuador, in an innovative and participatory way. La Puente challenges the perceptions of how sex workers are being portrayed, a subject matter that carries the burden of stereotypes and clichés.
In dialogue with the artist
Our dear Friendzone.Studio member and photographer Charlotte Schmitz is the artist behind La Puente and we invited her to talk about the making of the project, the artistic development, the physical challenges and the actual impact. Charlotte presented audiovisual material and created a dialogue with the audience about her own experiences within the brothel, her relationship to the sex workers and her reflections on the documentation process.
“Direct exchange fosters inspiration and new insights.
It was amazing doing so with friends and my studio.”
Charlotte Schmitz
Photography and power relations
A topic particularly discussed during the event was power relations within the photographic process. In order to challenge those, Charlotte’s approach in La Puente was to create the photos in collaboration with the sex workers, who chose their own poses and later painted on their polaroids with nail polish. Working with polaroid and nail polish gave the women the possibility to be part of the creative process, personalise their polaroids and thereby create their own narratives.

Nail polish was all over the place at “Friendzone.Studio presents La Puente”. Charlotte brought the nail polish she had used in La Puente to the event and guests were able to purchase her book and get the book cover painted as well as getting their own nails done.

Later on our dear friend Alberto Perera aka Stefan’oh! Played his virtually-live-DJ set all the way from Mexico. The audience enjoyed some self-made Micheladas and everyone left the place inspired and quite a bit more colourful.

What we did

Event Management: Strategy, Concept and Planning

Content: Newsletter, Social Media and Copywriting

Visual Identity: Graphic Design and Merchandising

Photography: Art Direction, Portraits and Editorial

Cocktails Mixing: Micheladas

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