Flor Orpianesi

Art Direction and Visual Design
+49 0176 9733 2883

Hi, I’m Flor.
I am a Visual Designer based in Berlin. Although I have a background in Brand Communication and Visual Identity, nowadays I enjoy working on digital projects. From user interfaces and websites to digital illustration. Have a look at
my full portfolio here: florpianesi.com

What I do

Visual Identity: Graphic Design, Art Direction, Design Systems, Illustration

Web Design: Design of Interfaces

Creative Consulting: Brand Strategy and Concept

Why I do it

I like to think that what I do is the balance of external and internal input, old and new experiences, function and fun, simple and complex, familiar and extraordinary. Health and Food have always been personally stimulating subjects. Within Friendzone.Studio I am in charge of the projects that engage with these issues – from sports to mental-health to nutrition.

I love what I do and I believe that communicating through visuals is the most powerful way there is to connect with your audience. Images can cross international and cultural borders like no other tool can – Marie told me I should put this in words, tho…

Selected Work

Web Design, Visual Identity

IWWIT – Deutsche Aidshilfe

Do you know IWWIT? It’s a platform for queer guys to get the newest info on STDs and protection. I did the visual identity and web design that launched on June 2018. The newspaper queer.de called it “modern and super simple to use”. Together with tropen.com

Have a look

Web Design, Social Media


Archives and libraries are the memory of society. The University Potsdam is looking for students interested in becoming keepers of these places. In collaborative work Marie who did concept and copy for this project, I created the web design and social design. Together with tropen.com

Have a look

Visual Identity, Web Design, Stationary

Muntanyeta Biblioteca Escolar

La Muntanyeta is a very special school – their objective is to attend to children with special educational needs, with the aim of maximising their motor, intellectual, social and emotional development, as well as achieving greater family and social integration. My job was to create a new visual identity and digital face for their library.

Have a look