we position projects through in-depth research and explore narratives that amplify their potentials and impact.
Brand Strategy/ Identity/ Communication Strategy/ Social Media/ Web Design/ Photography/ Copywriting/ Editorial
In July 2020, we created an online exchange program called Creative Swap in collaboration with the German-Turkish Youth Bridge. The program has been able to bring together more than 400 students from all over Germany and Turkey to participate in multiple remote activities for a period of two to four weeks. Friendzone.Studio leads workshops and open discussions, teaching young people how to use photography to express themselves and capture their surroundings, while building space for them to create, share and learn more from one another.
What we did:
Overall Strategy: Project Development and Planning Program: Workshop Concept and Realisation Identity: CI, Graphic Design, Exhibition Design Social Media: Strategy, Concept and Content Curation
The Journal is a member-run collective of several hundred women and non-binary photographers from around the world. Founded in early 2020 at the beginning of the global pandemic, the collective contributes alternative visual narratives to this period of history while offering a platform for support and collaboration. We have been partnering with The Journal from their founding until now to develop a unique corporate identity and innovative strategies that highlight their images and stories on social media. We also designed a newsletter and a website that archives and conceptualises their work and latest activities.
We build and lead digital spaces for connection through artistic and cultural education. We use principles of art-based learning and diversity approaches, always taking into account the specific needs of the institutions and companies and their participants on their learning journey. Our formats range from developing educational material, to digital spaces and workshop sessions. We have guided organisations like German Red Cross, Berufliche Fortbildungszentren der Bayerischen Wirtschaft (bfz) or the Humboldt University to connect and create.
What we did:
Strategy: Project Management and Consulting Content: Concept and Multimedia Storytelling Website: Digital Learning, UXUI and Development Editorial: Book Design, Creation of Materials (online and print)
Images taken by The Journal members have been showcased in major exhibitions around the world including Photoville, Dortmund Photo Festival or most recently, Foto Wien. From public spaces to private galleries, community to travelling exhibitions, we have been entrusted with curating and designing photo panels and graphics for nearly every exhibition The Journal has been part of. We experimented with various multimedia approaches that integrate the photographic installations into distinctive features of each exhibition space, while exploring ways to connect the images into a collective visual experience.
In the vibrant arts and cultural scenes in Berlin, Theater im Delphi emerges as an eclectic performance venue that hosts a spectrum of events from theatre, dance, concerts, opera, silent films to exhibitions. In 2021 our studio redesigned their website in order to bring the theatre’s diverse range of activities closer to the growing and widened online audience. As part of our social media strategy, we developed an online format that digitises performances by the theatre actress Nolundi Tschudi to make the theatre’s content more interactive and approachable.
What we did:
Strategy: Overall Approach Identity: Graphic Design, Tonality Website: UX/UI, Copywriting, Content Curation, Photography Social Media: Strategy, Concept, Planning, Post Creation
Aufgeklärt is a weekly bilingual radio program in German and Turkish. A project by Türkische Bund Berlin-Brandenburg (TBB) partnered with Metropol FM - Germany’s first Turkish-speaking radio station, Aufgeklärt covers a wide range of topics on consumer protection. We created a neat and contemporary branding for the program and helped develop their social media strategies. We also photographed and designed an instructional booklet that details the most important themes covered in Aufgeklärt, bringing about a refreshing visual presentation of the program.
What we did:
Social Media: Strategy, Concept, and Planning Content: Copywriting and Graphic Design Visual Identity: Graphic Design, Booklet and Merchandising Photography: Art Direction, Portraits, and Editorial